CBER Twitter Page

CBER Twitter PageOCOD will establish a Web 2.0/social media presence (Twitter) to distribute CBER content to stakeholders.CBER’s OCOD put into place a Twitter page for use in communicating with stakeholders. Adding this new social media tool gives CBER another method to disseminate important information of public health significance. OCOD is now using metrics identified during the project to better identify and target messaging.The project included the following actions: <ul><li>Developing an internal process for identifying, clearing and posting content;<li>Identifying necessary web tools and metrics to measure audience, page hits, etc.;<li>Developing a “mock-up” of the page for clearance by the OC Web Team; and, <li>Disseminating content to stakeholders (“followers”). </ul>

COMPLETED

ON TRACK

A. Contact OC Web Team to initiate process to request/receive approval to create a CBER Twitter page.

1/14/2011

Completed

11/17/2010

B. Develop an internal process for identifying, clearing and posting content on page.

2/25/2011

Completed

2/16/2011

C. Identify necessary web tools and appropriate metrics to measure audience, page hits, etc.

3/25/2011

Completed

2/16/2011

D. Develop a “mock-up” of CBER Twitter page to present to the OC Web Team.

6/30/2011

Completed

2/16/2011

E. Upon OC approval, initiate posting of content

8/1/2011

Completed

5/25/2011

F. Evaluate metrics, refine/revise content for posting accordingly.

11/30/2011

Completed

11/30/2011

Molecular EpidemiologyMolecular epidemiology is a branch of medical science that focuses on the contribution of potential genetic and environmental risk factors, identified at the molecular level, to the etiology, distribution and prevention of disease within families and across populations.

http://www.fda.gov/AboutFDA/Transparency/track/ucm206804.htm#OCOD_KPFDA-TRACK CBER Cross Management Support Offices Dashboardhttp://www.twitter.com/fdacber CBER Twitter Page