<?xml version="1.0" encoding="utf-8" standalone="no"?>
<measures>
  <measure>
    <type>Main</type>
    <parent-measure></parent-measure>
    <title>Number of Short Message Service (SMS) messages sent by CTP during the month</title>
    <dictionary>All measures in this category are designed to increase awareness of CTP-activities through digital communication. The number of messages is the total number of text messages CTP sends to subscribers each month </dictionary>
    <dictionary>&lt;i&gt;Information is current as of November 30, 2012&lt;/i&gt;</dictionary>
    <footnotes>
      <note></note>
    </footnotes>
    <measure-description>Number</measure-description>
    <chart-type>column</chart-type>
    <chart-color></chart-color>
    <right-min>0</right-min>
    <right-max></right-max>
    <fiscal-year>
      <chart-min>0</chart-min>
      <chart-max></chart-max>
      <title>2011</title>
      <target-header></target-header>
      <target-description>Measure implemented in September 2011</target-description>
      <summary></summary>
      <time>
        <frame>Oct 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Nov 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Dec 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Jan 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Feb 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Mar 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Apr 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>May 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Jun 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Jul 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Aug 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Sep 2011</frame>
        <target></target>
        <value>3</value>
      </time>
    </fiscal-year>
    <fiscal-year>
      <chart-min>0</chart-min>
      <chart-max></chart-max>
      <title>2012</title>
      <target-header></target-header>
      <target-description></target-description>
      <summary>FY 2012 Total: 27</summary>
      <time>
        <frame>Oct 2011</frame>
        <target></target>
        <value>2</value>
      </time>
      <time>
        <frame>Nov 2011</frame>
        <target></target>
        <value>1</value>
      </time>
      <time>
        <frame>Dec 2011</frame>
        <target></target>
        <value>0</value>
      </time>
      <time>
        <frame>Jan 2012</frame>
        <target></target>
        <value>2</value>
      </time>
      <time>
        <frame>Feb 2012</frame>
        <target></target>
        <value>2</value>
      </time>
      <time>
        <frame>Mar 2012</frame>
        <target></target>
        <value>3</value>
      </time>
      <time>
        <frame>Apr 2012</frame>
        <target></target>
        <value>4</value>
      </time>
      <time>
        <frame>May 2012</frame>
        <target></target>
        <value>3</value>
      </time>
      <time>
        <frame>Jun 2012</frame>
        <target></target>
        <value>3</value>
      </time>
      <time>
        <frame>Jul 2012</frame>
        <target></target>
        <value>2</value>
      </time>
      <time>
        <frame>Aug 2012</frame>
        <target></target>
        <value>4</value>
      </time>
      <time>
        <frame>Sep 2012</frame>
        <target></target>
        <value>1</value>
      </time>
    </fiscal-year>
<fiscal-year>
      <chart-min></chart-min>
      <chart-max></chart-max>
      <title>2013</title>
      <target-header>Target</target-header>
      <target-description></target-description>
      <summary>FY 2013 YTD: 6</summary>
 <time>
        <frame>Oct 2012</frame>
        <target></target>
        <value>3</value>
      </time> <time>
        <frame>Nov 2012</frame>
        <target></target>
        <value>3</value>
      </time> <time>
        <frame>Dec 2012</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Jan 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Feb 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Mar 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Apr 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>May 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Jun 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Jul 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Aug 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Sep 2013</frame>
        <target></target>
        <value></value>
      </time>
    </fiscal-year>
  </measure>
  <measure>
    <type>Sub</type>
    <parent-measure>Number of Short Message Service (SMS) messages sent by CTP during the month</parent-measure>
    <title>Number of new subscribers during the month</title>
    <dictionary>Total number of site visitors who register to receive text messages each month</dictionary>
    <footnotes>
      <note></note>
    </footnotes>
    <measure-description>Number</measure-description>
    <chart-type>column</chart-type>
    <chart-color></chart-color>
    <right-min>0</right-min>
    <right-max></right-max>
    <fiscal-year>
      <chart-min>0</chart-min>
      <chart-max></chart-max>
      <title>2011</title>
      <target-header></target-header>
      <target-description>Measure implemented in September 2011</target-description>
      <summary></summary>
      <time>
        <frame>Oct 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Nov 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Dec 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Jan 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Feb 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Mar 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Apr 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>May 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Jun 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Jul 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Aug 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Sep 2011</frame>
        <target></target>
        <value>4</value>
      </time>
    </fiscal-year>
    <fiscal-year>
      <chart-min>0</chart-min>
      <chart-max>30</chart-max>
      <title>2012</title>
      <target-header></target-header>
      <target-description></target-description>
      <summary>FY 2012 Total: 67</summary>
      <time>
        <frame>Oct 2011</frame>
        <target></target>
        <value>10</value>
      </time>
      <time>
        <frame>Nov 2011</frame>
        <target></target>
        <value>16</value>
      </time>
      <time>
        <frame>Dec 2011</frame>
        <target></target>
        <value>11</value>
      </time>
      <time>
        <frame>Jan 2012</frame>
        <target></target>
        <value>0</value>
      </time>
      <time>
        <frame>Feb 2012</frame>
        <target></target>
        <value>0</value>
      </time>
      <time>
        <frame>Mar 2012</frame>
        <target></target>
        <value>5</value>
      </time>
      <time>
        <frame>Apr 2012</frame>
        <target></target>
        <value>8</value>
      </time>
      <time>
        <frame>May 2012</frame>
        <target></target>
        <value>5</value>
      </time>
      <time>
        <frame>Jun 2012</frame>
        <target></target>
        <value>4</value>
      </time>
      <time>
        <frame>Jul 2012</frame>
        <target></target>
        <value>0</value>
      </time>
      <time>
        <frame>Aug 2012</frame>
        <target></target>
        <value>6</value>
      </time>
      <time>
        <frame>Sep 2012</frame>
        <target></target>
        <value>2</value>
      </time>
    </fiscal-year>
<fiscal-year>
      <chart-min></chart-min>
      <chart-max></chart-max>
      <title>2013</title>
      <target-header>Target</target-header>
      <target-description></target-description>
      <summary>FY 2013 YTD: 8</summary>
 <time>
        <frame>Oct 2012</frame>
        <target></target>
        <value>6</value>
      </time> <time>
        <frame>Nov 2012</frame>
        <target></target>
        <value>2</value>
      </time> <time>
        <frame>Dec 2012</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Jan 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Feb 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Mar 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Apr 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>May 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Jun 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Jul 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Aug 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Sep 2013</frame>
        <target></target>
        <value></value>
      </time>
    </fiscal-year>
  </measure>
  <measure>
    <type>Sub</type>
    <parent-measure>Number of Short Message Service (SMS) messages sent by CTP during the month</parent-measure>
    <title>Number of unsubscribers during the month</title>
    <dictionary>Total number of text message subscribers who opt to stop receiving messages each month</dictionary>
    <footnotes>
      <note></note>
    </footnotes>
    <measure-description>Number</measure-description>
    <chart-type>column</chart-type>
    <chart-color></chart-color>
    <right-min>0</right-min>
    <right-max></right-max>
    <fiscal-year>
      <chart-min>0</chart-min>
      <chart-max></chart-max>
      <title>2011</title>
      <target-header></target-header>
      <target-description>Measure implemented in September 2011</target-description>
      <summary></summary>
      <time>
        <frame>Oct 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Nov 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Dec 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Jan 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Feb 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Mar 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Apr 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>May 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Jun 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Jul 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Aug 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Sep 2011</frame>
        <target></target>
        <value>29</value>
      </time>
    </fiscal-year>
    <fiscal-year>
      <chart-min>0</chart-min>
      <chart-max></chart-max>
      <title>2012</title>
      <target-header></target-header>
      <target-description></target-description>
      <summary>FY 2012 Total: 134</summary>
      <time>
        <frame>Oct 2011</frame>
        <target></target>
        <value>19</value>
      </time>
      <time>
        <frame>Nov 2011</frame>
        <target></target>
        <value>7</value>
      </time>
      <time>
        <frame>Dec 2011</frame>
        <target></target>
        <value>8</value>
      </time>
      <time>
        <frame>Jan 2012</frame>
        <target></target>
        <value>0</value>
      </time>
      <time>
        <frame>Feb 2012</frame>
        <target></target>
        <value>7</value>
      </time>
      <time>
        <frame>Mar 2012</frame>
        <target></target>
        <value>26</value>
      </time>
      <time>
        <frame>Apr 2012</frame>
        <target></target>
        <value>22</value>
      </time>
      <time>
        <frame>May 2012</frame>
        <target></target>
        <value>25</value>
      </time>
      <time>
        <frame>Jun 2012</frame>
        <target></target>
        <value>0</value>
      </time>
      <time>
        <frame>Jul 2012</frame>
        <target></target>
        <value>6</value>
      </time>
      <time>
        <frame>Aug 2012</frame>
        <target></target>
        <value>8</value>
      </time>
      <time>
        <frame>Sep 2012</frame>
        <target></target>
        <value>6</value>
      </time>
    </fiscal-year>
<fiscal-year>
      <chart-min></chart-min>
      <chart-max></chart-max>
      <title>2013</title>
      <target-header>Target</target-header>
      <target-description></target-description>
      <summary>FY 2013 YTD: 31</summary>
 <time>
        <frame>Oct 2012</frame>
        <target></target>
        <value>25</value>
      </time> <time>
        <frame>Nov 2012</frame>
        <target></target>
        <value>6</value>
      </time> <time>
        <frame>Dec 2012</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Jan 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Feb 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Mar 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Apr 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>May 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Jun 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Jul 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Aug 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Sep 2013</frame>
        <target></target>
        <value></value>
      </time>
    </fiscal-year>
  </measure>
  <related-links>
    <link>
      <url>http://www.fda.gov/AboutFDA/Transparency/track/ucm252849.htm</url>
      <text>FDA-TRACK CTP Dashboard</text>
    </link>
  </related-links>
  <glossary></glossary>
</measures>਍††਍਍਍਍਍਍਍