<?xml version="1.0" encoding="utf-8" standalone="no"?>
<measures>
  <measure>
    <type>Main</type>
    <parent-measure></parent-measure>
    <title>Number of Tweets in the month</title>
    <dictionary>The Office of the Health Communication and Education (OHCE) is responsible for posting relevant CTP information to the FDA website and engaging with stakeholders through email and Twitter. To follow CTP on Twitter, please sign up here: &lt;a href=http://twitter.com/#!/fdatobacco target=”_blank&gt;http://twitter.com/#!/fdatobacco&lt;/a&gt;. OHCE provides updates about the latest CTP news and activities through several email subscriptions. For more information about the different CTP email topics and to sign up for email updates please see the &lt;a href=http://www.fda.gov/TobaccoProducts/ResourcesforYou/ucm176164.htm target=”_blank&gt;CTP website&lt;/a&gt;.</dictionary>
    <dictionary>&lt;i&gt;Information is current as of November 30, 2012&lt;/i&gt;</dictionary>
    <footnotes>
      <note></note>
    </footnotes>
    <measure-description>Tweets</measure-description>
    <chart-type>column</chart-type>
    <chart-color></chart-color>
    <right-min></right-min>
    <right-max></right-max>
    <fiscal-year>
      <chart-min>0</chart-min>
      <chart-max></chart-max>
      <title>2011</title>
      <target-header></target-header>
      <target-description>Measure moved from &lt;a href=http://www.accessdata.fda.gov/FDATrack/track?program=ctp&amp;id=CTP-OHCE-twitter-followers-and-tweets&gt; Number of Twitter followers and tweats&lt;/a&gt;. The number of Twitter followers is a completed measure as of August 2011.</target-description>
      <summary>FY 2011 Total: 352</summary>
      <time>
        <frame>Oct 2010</frame>
        <target></target>
        <value>33</value>
      </time>
      <time>
        <frame>Nov 2010</frame>
        <target></target>
        <value>24</value>
      </time>
      <time>
        <frame>Dec 2010</frame>
        <target></target>
        <value>19</value>
      </time>
      <time>
        <frame>Jan 2011</frame>
        <target></target>
        <value>49</value>
      </time>
      <time>
        <frame>Feb 2011</frame>
        <target></target>
        <value>15</value>
      </time>
      <time>
        <frame>Mar 2011</frame>
        <target></target>
        <value>25</value>
      </time>
      <time>
        <frame>Apr 2011</frame>
        <target></target>
        <value>19</value>
      </time>
      <time>
        <frame>May 2011</frame>
        <target></target>
        <value>17</value>
      </time>
      <time>
        <frame>Jun 2011</frame>
        <target></target>
        <value>103</value>
      </time>
      <time>
        <frame>Jul 2011</frame>
        <target></target>
        <value>13</value>
      </time>
      <time>
        <frame>Aug 2011</frame>
        <target></target>
        <value>20</value>
      </time>
      <time>
        <frame>Sep 2011</frame>
        <target></target>
        <value>15</value>
      </time>
    </fiscal-year>
    <fiscal-year>
      <chart-min>0</chart-min>
      <chart-max></chart-max>
      <title>2012</title>
      <target-header></target-header>
      <target-description></target-description>
      <summary>FY 2012 Total: 953</summary>
      <time>
        <frame>Oct 2011</frame>
        <target></target>
        <value>19</value>
      </time>
      <time>
        <frame>Nov 2011</frame>
        <target></target>
        <value>23</value>
      </time>
      <time>
        <frame>Dec 2011</frame>
        <target></target>
        <value>17</value>
      </time>
      <time>
        <frame>Jan 2012</frame>
        <target></target>
        <value>49</value>
      </time>
      <time>
        <frame>Feb 2012</frame>
        <target></target>
        <value>80</value>
      </time>
      <time>
        <frame>Mar 2012</frame>
        <target></target>
        <value>78</value>
      </time>
      <time>
        <frame>Apr 2012</frame>
        <target></target>
        <value>74</value>
      </time>
      <time>
        <frame>May 2012</frame>
        <target></target>
        <value>154</value>
      </time>
      <time>
        <frame>Jun 2012</frame>
        <target></target>
        <value>77</value>
      </time>
      <time>
        <frame>Jul 2012</frame>
        <target></target>
        <value>115</value>
      </time>
      <time>
        <frame>Aug 2012</frame>
        <target></target>
        <value>181</value>
      </time>
      <time>
        <frame>Sep 2012</frame>
        <target></target>
        <value>86</value>
      </time>
    </fiscal-year>
<fiscal-year>
      <chart-min></chart-min>
      <chart-max></chart-max>
      <title>2013</title>
      <target-header>Target</target-header>
      <target-description></target-description>
      <summary>FY 2013 YTD: 294</summary>
 <time>
        <frame>Oct 2012</frame>
        <target></target>
        <value>156</value>
      </time> <time>
        <frame>Nov 2012</frame>
        <target></target>
        <value>138</value>
      </time> <time>
        <frame>Dec 2012</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Jan 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Feb 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Mar 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Apr 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>May 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Jun 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Jul 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Aug 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Sep 2013</frame>
        <target></target>
        <value></value>
      </time>
    </fiscal-year>
  </measure>
  <measure>
    <type>Main</type>
    <parent-measure></parent-measure>
    <title>Number of Retweets in the month</title>
    <dictionary>Number of Twitter messages from relevant organizations that @FDATobacco resends or “retweets” each month</dictionary>
    <footnotes>
      <note></note>
    </footnotes>
    <measure-description>Retweets</measure-description>
    <chart-type>column</chart-type>
    <chart-color></chart-color>
    <right-min></right-min>
    <right-max></right-max>
    <fiscal-year>
      <chart-min>0</chart-min>
      <chart-max></chart-max>
      <title>2011</title>
      <target-header></target-header>
      <target-description>Measure was implemented starting April 2011</target-description>
      <target-description>Measure moved from &lt;a href=http://www.accessdata.fda.gov/FDATrack/track?program=ctp&amp;id=CTP-OHCE-twitter-followers-and-tweets&gt; Number of Twitter followers and tweats&lt;/a&gt;. The number of Twitter followers is a completed measure as of August 2011.</target-description>
      <summary>FY 2011 Total: 642</summary>
      <time>
        <frame>Apr 2011</frame>
        <target></target>
        <value>41</value>
      </time>
      <time>
        <frame>May 2011</frame>
        <target></target>
        <value>38</value>
      </time>
      <time>
        <frame>Jun 2011</frame>
        <target></target>
        <value>443</value>
      </time>
      <time>
        <frame>Jul 2011</frame>
        <target></target>
        <value>30</value>
      </time>
      <time>
        <frame>Aug 2011</frame>
        <target></target>
        <value>62</value>
      </time>
      <time>
        <frame>Sep 2011</frame>
        <target></target>
        <value>28</value>
      </time>
    </fiscal-year>
    <fiscal-year>
      <chart-min>0</chart-min>
      <chart-max></chart-max>
      <title>2012</title>
      <target-header></target-header>
      <target-description></target-description>
      <summary>FY 2012 Total: 1,541</summary>
      <time>
        <frame>Oct 2011</frame>
        <target></target>
        <value>40</value>
      </time>
      <time>
        <frame>Nov 2011</frame>
        <target></target>
        <value>113</value>
      </time>
      <time>
        <frame>Dec 2011</frame>
        <target></target>
        <value>13</value>
      </time>
      <time>
        <frame>Jan 2012</frame>
        <target></target>
        <value>92</value>
      </time>
      <time>
        <frame>Feb 2012</frame>
        <target></target>
        <value>130</value>
      </time>
      <time>
        <frame>Mar 2012</frame>
        <target></target>
        <value>42</value>
      </time>
      <time>
        <frame>Apr 2012</frame>
        <target></target>
        <value>94</value>
      </time>
      <time>
        <frame>May 2012</frame>
        <target></target>
        <value>250</value>
      </time>
      <time>
        <frame>Jun 2012</frame>
        <target></target>
        <value>233</value>
      </time>
      <time>
        <frame>Jul 2012</frame>
        <target></target>
        <value>186</value>
      </time>
      <time>
        <frame>Aug 2012</frame>
        <target></target>
        <value>242</value>
      </time>
      <time>
        <frame>Sep 2012</frame>
        <target></target>
        <value>106</value>
      </time>
    </fiscal-year>
<fiscal-year>
      <chart-min></chart-min>
      <chart-max></chart-max>
      <title>2013</title>
      <target-header>Target</target-header>
      <target-description></target-description>
      <summary>FY 2013 YTD: 306</summary>
 <time>
        <frame>Oct 2012</frame>
        <target></target>
        <value>145</value>
      </time> <time>
        <frame>Nov 2012</frame>
        <target></target>
        <value>161</value>
      </time> <time>
        <frame>Dec 2012</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Jan 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Feb 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Mar 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Apr 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>May 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Jun 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Jul 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Aug 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Sep 2013</frame>
        <target></target>
        <value></value>
      </time>
    </fiscal-year>
  </measure>
  <measure>
    <type>Main</type>
    <parent-measure></parent-measure>
    <title>Number of replies during the month</title>
    <dictionary>Number of times that @FDATobacco followers responded to CTP Twitter messages each month</dictionary>
    <footnotes>
      <note></note>
    </footnotes>
    <measure-description>Number</measure-description>
    <chart-type>column</chart-type>
    <chart-color></chart-color>
    <right-min>0</right-min>
    <right-max></right-max>
    <fiscal-year>
      <chart-min>0</chart-min>
      <chart-max></chart-max>
      <title>2011</title>
      <target-header></target-header>
      <target-description>Measure implemented in September 2011</target-description>
      <summary></summary>
      <time>
        <frame>Oct 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Nov 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Dec 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Jan 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Feb 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Mar 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Apr 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>May 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Jun 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Jul 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Aug 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Sep 2011</frame>
        <target></target>
        <value>67</value>
      </time>
    </fiscal-year>
    <fiscal-year>
      <chart-min>0</chart-min>
      <chart-max></chart-max>
      <title>2012</title>
      <target-header></target-header>
      <target-description></target-description>
      <summary>FY 2012 Total: 1,847</summary>
      <time>
        <frame>Oct 2011</frame>
        <target></target>
        <value>58</value>
      </time>
      <time>
        <frame>Nov 2011</frame>
        <target></target>
        <value>74</value>
      </time>
      <time>
        <frame>Dec 2011</frame>
        <target></target>
        <value>88</value>
      </time>
      <time>
        <frame>Jan 2012</frame>
        <target></target>
        <value>79</value>
      </time>
      <time>
        <frame>Feb 2012</frame>
        <target></target>
        <value>152</value>
      </time>
      <time>
        <frame>Mar 2012</frame>
        <target></target>
        <value>69</value>
      </time>
      <time>
        <frame>Apr 2012</frame>
        <target></target>
        <value>90</value>
      </time>
      <time>
        <frame>May 2012</frame>
        <target></target>
        <value>138</value>
      </time>
      <time>
        <frame>Jun 2012</frame>
        <target></target>
        <value>254</value>
      </time>
      <time>
        <frame>Jul 2012</frame>
        <target></target>
        <value>516</value>
      </time>
      <time>
        <frame>Aug 2012</frame>
        <target></target>
        <value>133</value>
      </time>
      <time>
        <frame>Sep 2012</frame>
        <target></target>
        <value>196</value>
      </time>
    </fiscal-year>
<fiscal-year>
      <chart-min></chart-min>
      <chart-max></chart-max>
      <title>2013</title>
      <target-header>Target</target-header>
      <target-description></target-description>
      <summary>FY 2013 YTD: 501</summary>
 <time>
        <frame>Oct 2012</frame>
        <target></target>
        <value>351</value>
      </time> <time>
        <frame>Nov 2012</frame>
        <target></target>
        <value>150</value>
      </time> <time>
        <frame>Dec 2012</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Jan 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Feb 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Mar 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Apr 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>May 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Jun 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Jul 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Aug 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Sep 2013</frame>
        <target></target>
        <value></value>
      </time>
    </fiscal-year>
  </measure>
  <measure>
    <type>Main</type>
    <parent-measure></parent-measure>
    <title>Number of Twitter click-throughs during the month</title>
    <dictionary>Number of times links contained in @FDATobacco Twitter messages were selected each month</dictionary>
    <footnotes>
      <note></note>
    </footnotes>
    <measure-description>Number</measure-description>
    <chart-type>column</chart-type>
    <chart-color></chart-color>
    <right-min>0</right-min>
    <right-max></right-max>
    <fiscal-year>
      <chart-min>0</chart-min>
      <chart-max></chart-max>
      <title>2011</title>
      <target-header></target-header>
      <target-description>Measure implemented in September 2011</target-description>
      <summary></summary>
      <time>
        <frame>Oct 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Nov 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Dec 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Jan 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Feb 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Mar 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Apr 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>May 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Jun 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Jul 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Aug 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Sep 2011</frame>
        <target></target>
        <value>593</value>
      </time>
    </fiscal-year>
    <fiscal-year>
      <chart-min>0</chart-min>
      <chart-max></chart-max>
      <title>2012</title>
      <target-header></target-header>
      <target-description></target-description>
      <summary>FY 2012 Total: 39,100</summary>
      <time>
        <frame>Oct 2011</frame>
        <target></target>
        <value>1,051</value>
      </time>
      <time>
        <frame>Nov 2011</frame>
        <target></target>
        <value>2,384</value>
      </time>
      <time>
        <frame>Dec 2011</frame>
        <target></target>
        <value>1,317</value>
      </time>
      <time>
        <frame>Jan 2012</frame>
        <target></target>
        <value>2,605</value>
      </time>
      <time>
        <frame>Feb 2012</frame>
        <target></target>
        <value>4,880</value>
      </time>
      <time>
        <frame>Mar 2012</frame>
        <target></target>
        <value>3,281</value>
      </time>
      <time>
        <frame>Apr 2012</frame>
        <target></target>
        <value>2,083</value>
      </time>
      <time>
        <frame>May 2012</frame>
        <target></target>
        <value>5,369</value>
      </time>
      <time>
        <frame>Jun 2012</frame>
        <target></target>
        <value>4,295</value>
      </time>
      <time>
        <frame>Jul 2012</frame>
        <target></target>
        <value>2,542</value>
      </time>
      <time>
        <frame>Aug 2012</frame>
        <target></target>
        <value>7,096</value>
      </time>
      <time>
        <frame>Sep 2012</frame>
        <target></target>
        <value>2,197</value>
      </time>
    </fiscal-year>
<fiscal-year>
      <chart-min></chart-min>
      <chart-max></chart-max>
      <title>2013</title>
      <target-header>Target</target-header>
      <target-description></target-description>
      <summary>FY 2013 YTD: 5,700</summary>
 <time>
        <frame>Oct 2012</frame>
        <target></target>
        <value>3,814</value>
      </time> <time>
        <frame>Nov 2012</frame>
        <target></target>
        <value>1,886</value>
      </time> <time>
        <frame>Dec 2012</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Jan 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Feb 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Mar 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Apr 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>May 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Jun 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Jul 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Aug 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Sep 2013</frame>
        <target></target>
        <value></value>
      </time>
    </fiscal-year>
  </measure>
  <related-links>
    <link>
      <url>http://www.fda.gov/AboutFDA/Transparency/track/ucm252849.htm</url>
      <text>FDA-TRACK CTP Dashboard</text>
    </link>
  </related-links>
  <glossary></glossary>
</measures>਍††਍਍਍਍਍਍਍