Objective is to inform development of effective campaigns that educate the public, especially young people, about the dangers of tobacco use. This is a joint project with Office of Science (OS). This project is retired as ongoing litigation regarding Graphic Health Warnings is holding up implementation indefinitely 1. Analyze data from 2010 experimental study to further explore effectiveness of 9 selected images among subpopulations 11/30/2011 Completed 11/30/2011 2. Establish time-sensitive research with NIH to investigate gaps in knowledge about the relative effective of the GHWs with various subpopulations. 11/30/2011 Completed 11/30/2011 3. Establish baseline on GHWs through collaborative research with NIH. 1/30/2012 <i>(10/1/2012)</i> Completed N/A 4. Conduct focus groups to fill in qualitative knowledge gaps not addressed through steps 1, 2, and 3. 3/31/2012 Completed N/A http://www.fda.gov/AboutFDA/Transparency/track/ucm252849.htm FDA-TRACK CTP Dashboard ਍††਍਍਍਍਍਍਍