This project will improve FDA's effectiveness in reaching our constituencies (ex., general public, news media, consumers, health care industry).In completing this project, several social media and Web 2.0 tools were developed including eight topic specific <a href= http://www.fda.gov/NewsEvents/InteractiveMedia/default.htm#micro43 target=”_blank”>Twitter accounts</a>, the official <a href= http://www.facebook.com/fda target=”_blank”>FDA Facebook page</a>, the <a href= http://www.flickr.com/photos/fdaphotos/ target=”_blank”>FDA Flikr page</a>, and a number of <a href= http://www.fda.gov/NewsEvents/InteractiveMedia/ucm200144.htm target=”_blank”>interactive widgets</a>. OC staff continues to improve these assets, as well as explore development of additional social media/Web 2.0 tools.A. Create governing body3/31/2010Completed10/20/2009B. Establish policy for agency-wide use of social media outlets6/30/2010Completed3/16/2010C. Leverage social media channels (Twitter, Facebook) and develop Web 2.0 tools6/30/2010Completed9/22/2010http://www.fda.gov/AboutFDA/Transparency/track/ucm206211.htmFDA-TRACK OC Administrative Offices Dashboard਍††਍਍਍਍਍਍਍