MainUsers of social media are able to share content via AddThis across social media tools. When a user click on the link shared via AddThis, the action is tracked as a ClickBack. Tracking this sharing of social media content between users demonstrates what the public finds important allowing FDA to publish more targeted, valuable public health information to the public.(1) Tracking against this measure did not begin until November 2010.Numbercolumn

FY 2011 Total: 260,221

Nov 201030,479Dec 201024,695Jan 201132,349Feb 201122,191Mar 201132,039Apr 201118,538May 201119,859Jun 201127,404Jul 201116,349Aug 201117,067Sep 201119,251

FY 2012 YTD: 146,706

Oct 201121,334Nov 201133,217Dec 201131,628Jan 201215,509Feb 201218,871Mar 201214,800Apr 201211,347May 2012Jun 2012Jul 2012Aug 2012Sep 2012SubTotal number of times FDA content shared via AddThis was accessed as a ClickBack during the month (1)Numbercolumn

FY 2011 Total: 14,452

Nov 20101,143Dec 20105,484Jan 20111,287Feb 2011836Mar 20111,101Apr 2011485May 2011771Jun 20111,354Jul 2011546Aug 2011610Sep 2011835

FY 2012 YTD: 6,447

Oct 2011772Nov 2011804Dec 2011723Jan 2012880Feb 20121,867Mar 2012710Apr 2012691May 2012Jun 2012Jul 2012Aug 2012Sep 2012SubTotal number of times FDA content shared via AddThis was accessed as a ClickBack during the month (1)Numbercolumn

FY 2011 Total: 48,908

Nov 20106,879Dec 20102,911Jan 20115,913Feb 20113,004Mar 20115,532Apr 20113,322May 20113,678Jun 20116,955Jul 20112,942Aug 20113,482Sep 20114,290

FY 2012 YTD: 58,462

Oct 20115,955Nov 201115,721Dec 201113,437Jan 20124,878Feb 20127,665Mar 20126,478Apr 20124,328May 2012Jun 2012Jul 2012Aug 2012Sep 2012SubTotal number of times FDA content shared via AddThis was accessed as a ClickBack during the month (1)Numbercolumn

FY 2011 Total: 191,053

Nov 201021,963Dec 201015,871Jan 201124,417Feb 201117,739Mar 201124,606Apr 201113,981May 201114,802Jun 201118,280Jul 201112,293Aug 201112,975Sep 201114,126

FY 2012 YTD: 75,973

Oct 201114,607Nov 201114,391Dec 201115,700Jan 20127,996Feb 20129,339Mar 20127,612Apr 20126,328May 2012Jun 2012Jul 2012Aug 2012Sep 2012http://www.fda.gov/AboutFDA/Transparency/track/ucm206211.htmFDA-TRACK OC Administrative Offices Dashboard਍††਍਍਍਍਍਍਍