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<measures><measure><type>Main</type><parent-measure></parent-measure><title>Total number of times FDA used Web 2.0/social media tools to distribute agency content within the month</title><dictionary>FDA currently uses the following social media tools to share public health information with the American public like information related to food recalls and health awareness initiatives or industry-specific content:</dictionary><dictionary>&lt;ul&gt;&lt;li&gt;&lt;b&gt;Twitter:&lt;/b&gt;FDA uses a variety of  twitter accounts that feature content from the Centers and specific public health disciplines. The number of tweets distributed across all accounts will be reported each month.&lt;/li&gt;&lt;li&gt;&lt;b&gt;Facebook:&lt;/b&gt;  The number of times FDA posts content on the FDA Facebook page will be reported each month. The Facebook can be found at: &lt;a href= http://www.facebook.com/#!/FDA target=”_blank”&gt; http://www.facebook.com/#!/FDA &lt;/a&gt;.&lt;/li&gt;&lt;li&gt;&lt;b&gt;You Tube:&lt;/b&gt; The number of videos posted will be reported each month.&lt;/li&gt;&lt;li&gt;&lt;b&gt;Flikr&lt;/b&gt; The number of photos shared will be reported each month. The FDA Flikr page can be found at: &lt;a href= http://www.flickr.com/photos/fdaphotos/ target=”_blank”&gt; http://www.flickr.com/photos/fdaphotos/&lt;/a&gt;.&lt;/li&gt;&lt;li&gt;&lt;b&gt;Blogs:&lt;/b&gt; The number of FDA blog postings to OPA-managed blogs will be reported each month.&lt;/li&gt;&lt;/ul&gt;</dictionary><measure-description>Number</measure-description><chart-type>column</chart-type><chart-color></chart-color><right-min></right-min><right-max></right-max><fiscal-year><chart-min></chart-min><chart-max></chart-max><title>2010</title><target-header></target-header><target-description></target-description><summary>FY 2010 Total: 2,042</summary><time><frame>Oct 2009</frame><target></target><value>129</value></time><time><frame>Nov 2009</frame><target></target><value>96</value></time><time><frame>Dec 2009</frame><target></target><value>100</value></time><time><frame>Jan 2010</frame><target></target><value>104</value></time><time><frame>Feb 2010</frame><target></target><value>108</value></time><time><frame>Mar 2010</frame><target></target><value>164</value></time><time><frame>Apr 2010</frame><target></target><value>116</value></time><time><frame>May 2010</frame><target></target><value>121</value></time><time><frame>Jun 2010</frame><target></target><value>206</value></time><time><frame>Jul 2010</frame><target></target><value>244</value></time><time><frame>Aug 2010</frame><target></target><value>201</value></time><time><frame>Sep 2010</frame><target></target><value>164</value></time></fiscal-year><fiscal-year><chart-min></chart-min><chart-max></chart-max><title>2011</title><target-header></target-header><target-description></target-description><summary>FY 2011 Total: 3,265</summary><time><frame>Oct 2010</frame><target></target><value>178</value></time><time><frame>Nov 2010</frame><target></target><value>309</value></time><time><frame>Dec 2010</frame><target></target><value>239</value></time><time><frame>Jan 2011</frame><target></target><value>305</value></time><time><frame>Feb 2011</frame><target></target><value>269</value></time><time><frame>Mar 2011</frame><target></target><value>303</value></time><time><frame>Apr 2011</frame><target></target><value>207</value></time><time><frame>May 2011</frame><target></target><value>251</value></time><time><frame>Jun 2011</frame><target></target><value>383</value></time><time><frame>Jul 2011</frame><target></target><value>350</value></time><time><frame>Aug 2011</frame><target></target><value>269</value></time><time><frame>Sep 2011</frame><target></target><value>202</value></time></fiscal-year><fiscal-year><chart-min></chart-min><chart-max></chart-max><title>2012</title><target-header></target-header><target-description></target-description><summary>FY 2012 YTD: 2,280</summary><time><frame>Oct 2011</frame><target></target><value>266</value></time><time><frame>Nov 2011</frame><target></target><value>316</value></time><time><frame>Dec 2011</frame><target></target><value>368</value></time><time><frame>Jan 2012</frame><target></target><value>322</value></time><time><frame>Feb 2012</frame><target></target><value>292</value></time><time><frame>Mar 2012</frame><target></target><value>470</value></time><time><frame>Apr 2012</frame><target></target><value>246</value></time><time><frame>May 2012</frame><target></target><value></value></time><time><frame>Jun 2012</frame><target></target><value></value></time><time><frame>Jul 2012</frame><target></target><value></value></time><time><frame>Aug 2012</frame><target></target><value></value></time><time><frame>Sep 2012</frame><target></target><value></value></time></fiscal-year></measure><measure><type>Sub</type><parent-measure>Total number of times FDA used Web 2.0/social media tools to distribute agency content within the month</parent-measure><title>Twitter (1)</title><dictionary>FDA uses a variety of  twitter accounts that feature content from the Centers and specific public health disciplines. The number of tweets distributed across all accounts will be reported each month.</dictionary><footnotes><note>(1) Tracking against this measure did not begin until November 2010.</note></footnotes><measure-description>Number</measure-description><chart-type>column</chart-type><chart-color></chart-color><right-min></right-min><right-max></right-max><fiscal-year><chart-min></chart-min><chart-max></chart-max><title>2011</title><target-header></target-header><target-description></target-description><summary>FY 2011 Total: 2,464</summary><time><frame>Nov 2010</frame><target></target><value>167</value></time><time><frame>Dec 2010</frame><target></target><value>164</value></time><time><frame>Jan 2011</frame><target></target><value>203</value></time><time><frame>Feb 2011</frame><target></target><value>237</value></time><time><frame>Mar 2011</frame><target></target><value>278</value></time><time><frame>Apr 2011</frame><target></target><value>179</value></time><time><frame>May 2011</frame><target></target><value>233</value></time><time><frame>Jun 2011</frame><target></target><value>324</value></time><time><frame>Jul 2011</frame><target></target><value>277</value></time><time><frame>Aug 2011</frame><target></target><value>229</value></time><time><frame>Sep 2011</frame><target></target><value>173</value></time></fiscal-year><fiscal-year><chart-min></chart-min><chart-max></chart-max><title>2012</title><target-header></target-header><target-description></target-description><summary>FY 2012 YTD: 1,640</summary><time><frame>Oct 2011</frame><target></target><value>207</value></time><time><frame>Nov 2011</frame><target></target><value>211</value></time><time><frame>Dec 2011</frame><target></target><value>237</value></time><time><frame>Jan 2012</frame><target></target><value>189</value></time><time><frame>Feb 2012</frame><target></target><value>212</value></time><time><frame>Mar 2012</frame><target></target><value>397</value></time><time><frame>Apr 2012</frame><target></target><value>187</value></time><time><frame>May 2012</frame><target></target><value></value></time><time><frame>Jun 2012</frame><target></target><value></value></time><time><frame>Jul 2012</frame><target></target><value></value></time><time><frame>Aug 2012</frame><target></target><value></value></time><time><frame>Sep 2012</frame><target></target><value></value></time></fiscal-year></measure><measure><type>Sub</type><parent-measure>Total number of times FDA used Web 2.0/social media tools to distribute agency content within the month</parent-measure><title>Facebook (1)</title><dictionary>The number of times FDA posts content on the FDA Facebook page will be reported each month. The Facebook can be found at: &lt;a href= http://www.facebook.com/#!/FDA target=”_blank”&gt; http://www.facebook.com/#!/FDA&lt;/a&gt;.</dictionary><footnotes><note>(1) Tracking against this measure did not begin until November 2010.</note></footnotes><measure-description>Number</measure-description><chart-type>column</chart-type><chart-color></chart-color><right-min></right-min><right-max></right-max><fiscal-year><chart-min>0</chart-min><chart-max>50</chart-max><title>2011</title><target-header></target-header><target-description></target-description><summary>FY 2011 Total: 100</summary><time><frame>Nov 2010</frame><target></target><value>15</value></time><time><frame>Dec 2010</frame><target></target><value>11</value></time><time><frame>Jan 2011</frame><target></target><value>12</value></time><time><frame>Feb 2011</frame><target></target><value>6</value></time><time><frame>Mar 2011</frame><target></target><value>9</value></time><time><frame>Apr 2011</frame><target></target><value>6</value></time><time><frame>May 2011</frame><target></target><value>9</value></time><time><frame>Jun 2011</frame><target></target><value>12</value></time><time><frame>Jul 2011</frame><target></target><value>5</value></time><time><frame>Aug 2011</frame><target></target><value>7</value></time><time><frame>Sep 2011</frame><target></target><value>8</value></time></fiscal-year><fiscal-year><chart-min>0</chart-min><chart-max>50</chart-max><title>2012</title><target-header></target-header><target-description></target-description><summary>FY 2012 YTD: 87</summary><time><frame>Oct 2011</frame><target></target><value>11</value></time><time><frame>Nov 2011</frame><target></target><value>8</value></time><time><frame>Dec 2011</frame><target></target><value>9</value></time><time><frame>Jan 2012</frame><target></target><value>10</value></time><time><frame>Feb 2012</frame><target></target><value>16</value></time><time><frame>Mar 2012</frame><target></target><value>13</value></time><time><frame>Apr 2012</frame><target></target><value>20</value></time><time><frame>May 2012</frame><target></target><value></value></time><time><frame>Jun 2012</frame><target></target><value></value></time><time><frame>Jul 2012</frame><target></target><value></value></time><time><frame>Aug 2012</frame><target></target><value></value></time><time><frame>Sep 2012</frame><target></target><value></value></time></fiscal-year></measure><measure><type>Sub</type><parent-measure>Total number of times FDA used Web 2.0/social media tools to distribute agency content within the month</parent-measure><title>YouTube (1)</title><dictionary>The number of videos posted will be reported each month.</dictionary><footnotes><note>(1) Tracking against this measure did not begin until November 2010.</note></footnotes><measure-description>Number</measure-description><chart-type>column</chart-type><chart-color></chart-color><right-min></right-min><right-max></right-max><fiscal-year><chart-min>0</chart-min><chart-max>50</chart-max><title>2011</title><target-header></target-header><target-description></target-description><summary>FY 2011 Total: 107</summary><time><frame>Nov 2010</frame><target></target><value>11</value></time><time><frame>Dec 2010</frame><target></target><value>2</value></time><time><frame>Jan 2011</frame><target></target><value>6</value></time><time><frame>Feb 2011</frame><target></target><value>24</value></time><time><frame>Mar 2011</frame><target></target><value>13</value></time><time><frame>Apr 2011</frame><target></target><value>18</value></time><time><frame>May 2011</frame><target></target><value>7</value></time><time><frame>Jun 2011</frame><target></target><value>14</value></time><time><frame>Jul 2011</frame><target></target><value>4</value></time><time><frame>Aug 2011</frame><target></target><value>5</value></time><time><frame>Sep 2011</frame><target></target><value>3</value></time></fiscal-year><fiscal-year><chart-min>0</chart-min><chart-max>50</chart-max><title>2012</title><target-header></target-header><target-description></target-description><summary>FY 2012 YTD: 78</summary><time><frame>Oct 2011</frame><target></target><value>15</value></time><time><frame>Nov 2011</frame><target></target><value>18</value></time><time><frame>Dec 2011</frame><target></target><value>12</value></time><time><frame>Jan 2012</frame><target></target><value>3</value></time><time><frame>Feb 2012</frame><target></target><value>13</value></time><time><frame>Mar 2012</frame><target></target><value>9</value></time><time><frame>Apr 2012</frame><target></target><value>8</value></time><time><frame>May 2012</frame><target></target><value></value></time><time><frame>Jun 2012</frame><target></target><value></value></time><time><frame>Jul 2012</frame><target></target><value></value></time><time><frame>Aug 2012</frame><target></target><value></value></time><time><frame>Sep 2012</frame><target></target><value></value></time></fiscal-year></measure><measure><type>Sub</type><parent-measure>Total number of times FDA used Web 2.0/social media tools to distribute agency content within the month</parent-measure><title>Flikr (1)</title><dictionary>The number of photos shared will be reported each month. The FDA Flikr page can be found at: &lt;a href= http://www.flickr.com/photos/fdaphotos/ target=”_blank”&gt; http://www.flickr.com/photos/fdaphotos/&lt;/a&gt;.</dictionary><footnotes><note>(1) Tracking against this measure did not begin until November 2010.</note></footnotes><measure-description>Number</measure-description><chart-type>column</chart-type><chart-color></chart-color><right-min></right-min><right-max></right-max><fiscal-year><chart-min>0</chart-min><chart-max>50</chart-max><title>2011</title><target-header></target-header><target-description></target-description><summary>FY 2011 Total: 676</summary><time><frame>Nov 2010</frame><target></target><value>113</value></time><time><frame>Dec 2010</frame><target></target><value>58</value></time><time><frame>Jan 2011</frame><target></target><value>79</value></time><time><frame>Feb 2011</frame><target></target><value>178</value></time><time><frame>Mar 2011</frame><target></target><value>38</value></time><time><frame>Apr 2011</frame><target></target><value>27</value></time><time><frame>May 2011</frame><target></target><value>46</value></time><time><frame>Jun 2011</frame><target></target><value>32</value></time><time><frame>Jul 2011</frame><target></target><value>62</value></time><time><frame>Aug 2011</frame><target></target><value>26</value></time><time><frame>Sep 2011</frame><target></target><value>17</value></time></fiscal-year><fiscal-year><chart-min>0</chart-min><chart-max>50</chart-max><title>2012</title><target-header></target-header><target-description></target-description><summary>FY 2012 YTD: 423</summary><time><frame>Oct 2011</frame><target></target><value>28</value></time><time><frame>Nov 2011</frame><target></target><value>77</value></time><time><frame>Dec 2011</frame><target></target><value>106</value></time><time><frame>Jan 2012</frame><target></target><value>110</value></time><time><frame>Feb 2012</frame><target></target><value>43</value></time><time><frame>Mar 2012</frame><target></target><value>39</value></time><time><frame>Apr 2012</frame><target></target><value>20</value></time><time><frame>May 2012</frame><target></target><value></value></time><time><frame>Jun 2012</frame><target></target><value></value></time><time><frame>Jul 2012</frame><target></target><value></value></time><time><frame>Aug 2012</frame><target></target><value></value></time><time><frame>Sep 2012</frame><target></target><value></value></time></fiscal-year></measure><measure><type>Sub</type><parent-measure>Total number of times FDA used Web 2.0/social media tools to distribute agency content within the month</parent-measure><title>Blogs (1)</title><dictionary>The number of FDA blog postings to OPA-managed blogs will be reported each month.</dictionary><footnotes><note>(1) Tracking against this measure did not begin until November 2010.</note></footnotes><measure-description>Number</measure-description><chart-type>column</chart-type><chart-color></chart-color><right-min></right-min><right-max></right-max><fiscal-year><chart-min>0</chart-min><chart-max>50</chart-max><title>2011</title><target-header></target-header><target-description></target-description><summary>FY 2011 Total: 29</summary><time><frame>Nov 2010</frame><target></target><value>3</value></time><time><frame>Dec 2010</frame><target></target><value>4</value></time><time><frame>Jan 2011</frame><target></target><value>5</value></time><time><frame>Feb 2011</frame><target></target><value>2</value></time><time><frame>Mar 2011</frame><target></target><value>3</value></time><time><frame>Apr 2011</frame><target></target><value>4</value></time><time><frame>May 2011</frame><target></target><value>2</value></time><time><frame>Jun 2011</frame><target></target><value>1</value></time><time><frame>Jul 2011</frame><target></target><value>2</value></time><time><frame>Aug 2011</frame><target></target><value>2</value></time><time><frame>Sep 2011</frame><target></target><value>1</value></time></fiscal-year><fiscal-year><chart-min>0</chart-min><chart-max>50</chart-max><title>2012</title><target-header></target-header><target-description></target-description><summary>FY 2012 YTD: 52</summary><time><frame>Oct 2011</frame><target></target><value>5</value></time><time><frame>Nov 2011</frame><target></target><value>2</value></time><time><frame>Dec 2011</frame><target></target><value>4</value></time><time><frame>Jan 2012</frame><target></target><value>10</value></time><time><frame>Feb 2012</frame><target></target><value>8</value></time><time><frame>Mar 2012</frame><target></target><value>12</value></time><time><frame>Apr 2012</frame><target></target><value>11</value></time><time><frame>May 2012</frame><target></target><value></value></time><time><frame>Jun 2012</frame><target></target><value></value></time><time><frame>Jul 2012</frame><target></target><value></value></time><time><frame>Aug 2012</frame><target></target><value></value></time><time><frame>Sep 2012</frame><target></target><value></value></time></fiscal-year></measure><related-links><link><url>http://www.fda.gov/AboutFDA/Transparency/track/ucm206211.htm</url><text>FDA-TRACK OC Administrative Offices Dashboard</text></link></related-links><glossary></glossary></measures>਍††਍਍਍਍਍਍਍