MainUsers of social media are able to share content via AddThis across social media tools. When a user click on the link shared via AddThis, the action is tracked as a ClickBack. Tracking this sharing of social media content between users demonstrates what the public finds important allowing FDA to publish more targeted, valuable public health information to the public.(1) Tracking against this measure did not begin until November 2010Numbercolumn

FY 2011 Total: 190,229

Nov 201019,842Dec 201014,841Jan 201120,747Feb 201119,613Mar 201129,319Apr 201117,500May 201118,750Jun 201120,234Jul 20114,266Aug 201110,404Sep 201114,713

FY 2012 YTD: 92,885

Oct 201117,382Nov 201119,425Dec 201115,026Jan 201212,319Feb 201212,306Mar 20128.647Apr 20127,780May 2012Jun 2012Jul 2012Aug 2012Sep 2012SubTotal number of times FDA content was shared via AddThis during the month (1)Numbercolumn

FY 2011 Total: 6,311

Nov 2010500Dec 2010411Jan 2011541Feb 2011470Mar 2011764Apr 2011486May 2011629Jun 2011812Jul 2011507Aug 2011626Sep 2011565

FY 2012 YTD: 5,340

Oct 2011871Nov 2011721Dec 2011815Jan 2012705Feb 2012867Mar 2012631Apr 2012730May 2012Jun 2012Jul 2012Aug 2012Sep 2012SubTotal number of times FDA content was shared via AddThis during the month (1)Numbercolumn

FY 2011 Total: 34,169

Nov 20103,482Dec 20102,696Jan 20113,280Feb 20112,435Mar 20114,874Apr 20112,439May 20113,157Jun 20114,001Jul 20111,929Aug 20112,686Sep 20113,190

FY 2012 YTD: 27,544

Oct 20114,278Nov 20115,981Dec 20114,787Jan 20122,932Feb 20124,332Mar 20122,652Apr 20122,582May 2012Jun 2012Jul 2012Aug 2012Sep 2012SubTotal number of times FDA content was shared via AddThis during the month (1)Numbercolumn

FY 2011 Total: 135,158

Nov 201014,633Dec 201010,823Jan 201115,614Feb 201115,445Mar 201121,808Apr 201113,207May 201113,491Jun 201113,606Jul 2011343Aug 20116,281Sep 20119,907

FY 2012 YTD: 49,791

Oct 201111,140Nov 201110,030Dec 20116,918Jan 20124,764Feb 20127,107Mar 20125,364Apr 20124,468May 2012Jun 2012Jul 2012Aug 2012Sep 2012http://www.fda.gov/AboutFDA/Transparency/track/ucm206211.htmFDA-TRACK OC Administrative Offices Dashboard਍††਍਍਍਍਍਍਍