<?xml version="1.0" encoding="utf-8" standalone="no"?>
<measures>
  <measure>
    <type>Main</type>
    <parent-measure></parent-measure>
    <title>Cumulative number of subscribers to OWH email lists and social media outlets in the month</title>
    <dictionary>A key focus of OWH outreach is being responsive to and anticipating the informational needs created by the diversity of women within the community we serve. Developing and disseminating health information related to FDA regulated products in English, Spanish and a number of other foreign languages provides equity of access. In addition, we actively cultivate organizations wishing to use our translations to reach their own non-English speaking audiences.  Measuring the number of documents distributed through our various partnership and other mechanisms allows us to access minority and underserved populations, monitor output, and need/interest areas.  In an effort to reach consumers in social media/online space, OWH utilizes online technologies such as Twitter &lt;a href=http://www.twitter.com/fdawomen target=”_blank”&gt;(http://www.twitter.com/fdawomen)&lt;/a&gt;, e-blasts, and multi-level media (videos, PSA's ,etc) to reach the public with real time, need-to-know women's health information, FDA approvals, recalls and alerts.</dictionary>
    <footnotes>
      <note></note>
    </footnotes>
    <measure-description>Number of Subscribers</measure-description>
    <chart-type>line</chart-type>
    <chart-color></chart-color>
    <right-min></right-min>
    <right-max></right-max>
    <fiscal-year>
      <chart-min></chart-min>
      <chart-max></chart-max>
      <title>2010</title>
      <target-header></target-header>
      <target-description></target-description>
      <summary>FY 2010 Overall: 186,875</summary>
      <time>
        <frame>Oct 2009</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Nov 2009</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Dec 2009</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Jan 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Feb 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Mar 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Apr 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>May 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Jun 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Jul 2010</frame>
        <target></target>
        <value>127,860</value>
      </time>
      <time>
        <frame>Aug 2010</frame>
        <target></target>
        <value>148,817</value>
      </time>
      <time>
        <frame>Sep 2010</frame>
        <target></target>
        <value>186,875</value>
      </time>
    </fiscal-year>
    <fiscal-year>
      <chart-min></chart-min>
      <chart-max></chart-max>
      <title>2011</title>
      <target-header></target-header>
      <target-description></target-description>
      <summary>FY 2011 Overall: 330,745</summary>
      <time>
        <frame>Oct 2010</frame>
        <target></target>
        <value>197,887</value>
      </time>
      <time>
        <frame>Nov 2010</frame>
        <target></target>
        <value>203,075</value>
      </time>
      <time>
        <frame>Dec 2010</frame>
        <target></target>
        <value>268,892</value>
      </time>
      <time>
        <frame>Jan 2011</frame>
        <target></target>
        <value>286,184</value>
      </time>
      <time>
        <frame>Feb 2011</frame>
        <target></target>
        <value>301,523</value>
      </time>
      <time>
        <frame>Mar 2011</frame>
        <target></target>
        <value>251,067</value>
      </time>
      <time>
        <frame>Apr 2011</frame>
        <target></target>
        <value>327,660</value>
      </time>
      <time>
        <frame>May 2011</frame>
        <target></target>
        <value>3,212</value>
      </time>
      <time>
        <frame>Jun 2011</frame>
        <target></target>
        <value>3,874</value>
      </time>
      <time>
        <frame>Jul 2011</frame>
        <target></target>
        <value>4,230</value>
      </time>
      <time>
        <frame>Aug 2011</frame>
        <target></target>
        <value>4,289</value>
      </time>
      <time>
        <frame>Sep 2011</frame>
        <target></target>
        <value>5,735</value>
      </time>
    </fiscal-year>
    <fiscal-year>
      <chart-min></chart-min>
      <chart-max></chart-max>
      <title>2012</title>
      <target-header></target-header>
      <target-description></target-description>
      <summary>FY 2012 Overall: 16,334</summary>
      <time>
        <frame>Oct 2011</frame>
        <target></target>
        <value>6,904</value>
      </time>
      <time>
        <frame>Nov 2011</frame>
        <target></target>
        <value>7,519</value>
      </time>
      <time>
        <frame>Dec 2011</frame>
        <target></target>
        <value>8,896</value>
      </time>
      <time>
        <frame>Jan 2012</frame>
        <target></target>
        <value>9,650</value>
      </time>
      <time>
        <frame>Feb 2012</frame>
        <target></target>
        <value>10,245</value>
      </time>
      <time>
        <frame>Mar 2012</frame>
        <target></target>
        <value>11,523</value>
      </time>
      <time>
        <frame>Apr 2012</frame>
        <target></target>
        <value>11,872</value>
      </time>
      <time>
        <frame>May 2012</frame>
        <target></target>
        <value>12,402</value>
      </time>
      <time>
        <frame>Jun 2012</frame>
        <target></target>
        <value>13,507</value>
      </time>
      <time>
        <frame>Jul 2012</frame>
        <target></target>
        <value>14,218</value>
      </time>
      <time>
        <frame>Aug 2012</frame>
        <target></target>
        <value>15,022</value>
      </time>
      <time>
        <frame>Sep 2012</frame>
        <target></target>
        <value>16,334</value>
      </time>
    </fiscal-year>
    <fiscal-year>
      <chart-min></chart-min>
      <chart-max></chart-max>
      <title>2013</title>
      <target-header></target-header>
      <target-description></target-description>
      <summary>FY2013 YTD: 22,203</summary>
      <time>
        <frame>Oct 2012</frame>
        <target></target>
        <value>17,501</value>
      </time>
      <time>
        <frame>Nov 2012</frame>
        <target></target>
        <value>18,421</value>
      </time>
      <time>
        <frame>Dec 2012</frame>
        <target></target>
        <value>19,626</value>
      </time>
      <time>
        <frame>Jan 2013</frame>
        <target></target>
        <value>21,184</value>
      </time>
      <time>
        <frame>Feb 2013</frame>
        <target></target>
        <value>22,203</value>
      </time>
      <time>
        <frame>Mar 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Apr 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>May 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Jun 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Jul 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Aug 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Sep 2013</frame>
        <target></target>
        <value></value>
      </time>
    </fiscal-year>
  </measure>
  <measure>
    <type>Sub</type>
    <parent-measure>Cumulative number of subscribers to OWH email lists and social media outlets in the month</parent-measure>
    <title>Cumulative number of Twitter followers</title>
    <dictionary></dictionary>
    <footnotes>
      <note></note>
    </footnotes>
    <measure-description>Number of Followers</measure-description>
    <chart-type>column</chart-type>
    <chart-color></chart-color>
    <right-min></right-min>
    <right-max></right-max>
    <fiscal-year>
      <chart-min></chart-min>
      <chart-max></chart-max>
      <title>2010</title>
      <target-header></target-header>
      <target-description></target-description>
      <summary>FY 2010 Overall: 1,495</summary>
      <time>
        <frame>Oct 2009</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Nov 2009</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Dec 2009</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Jan 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Feb 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Mar 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Apr 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>May 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Jun 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Jul 2010</frame>
        <target></target>
        <value>1,266</value>
      </time>
      <time>
        <frame>Aug 2010</frame>
        <target></target>
        <value>1,304</value>
      </time>
      <time>
        <frame>Sep 2010</frame>
        <target></target>
        <value>1,495</value>
      </time>
    </fiscal-year>
    <fiscal-year>
      <chart-min></chart-min>
      <chart-max></chart-max>
      <title>2011</title>
      <target-header></target-header>
      <target-description></target-description>
      <summary>FY 2011 Overall: 5,735</summary>
      <time>
        <frame>Oct 2010</frame>
        <target></target>
        <value>1,592</value>
      </time>
      <time>
        <frame>Nov 2010</frame>
        <target></target>
        <value>1,689</value>
      </time>
      <time>
        <frame>Dec 2010</frame>
        <target></target>
        <value>1,730</value>
      </time>
      <time>
        <frame>Jan 2011</frame>
        <target></target>
        <value>1,875</value>
      </time>
      <time>
        <frame>Feb 2011</frame>
        <target></target>
        <value>1,938</value>
      </time>
      <time>
        <frame>Mar 2011</frame>
        <target></target>
        <value>2,359</value>
      </time>
      <time>
        <frame>Apr 2011</frame>
        <target></target>
        <value>2,650</value>
      </time>
      <time>
        <frame>May 2011</frame>
        <target></target>
        <value>3,212</value>
      </time>
      <time>
        <frame>Jun 2011</frame>
        <target></target>
        <value>3,874</value>
      </time>
      <time>
        <frame>Jul 2011</frame>
        <target></target>
        <value>4,230</value>
      </time>
      <time>
        <frame>Aug 2011</frame>
        <target></target>
        <value>4,289</value>
      </time>
      <time>
        <frame>Sep 2011</frame>
        <target></target>
        <value>5,735</value>
      </time>
    </fiscal-year>
    <fiscal-year>
      <chart-min></chart-min>
      <chart-max></chart-max>
      <title>2012</title>
      <target-header></target-header>
      <target-description></target-description>
      <summary>FY 2012 Overall: 16,334</summary>
      <time>
        <frame>Oct 2011</frame>
        <target></target>
        <value>6,904</value>
      </time>
      <time>
        <frame>Nov 2011</frame>
        <target></target>
        <value>7,519</value>
      </time>
      <time>
        <frame>Dec 2011</frame>
        <target></target>
        <value>8,896</value>
      </time>
      <time>
        <frame>Jan 2012</frame>
        <target></target>
        <value>9,650</value>
      </time>
      <time>
        <frame>Feb 2012</frame>
        <target></target>
        <value>10,245</value>
      </time>
      <time>
        <frame>Mar 2012</frame>
        <target></target>
        <value>11,523</value>
      </time>
      <time>
        <frame>Apr 2012</frame>
        <target></target>
        <value>11,872</value>
      </time>
      <time>
        <frame>May 2012</frame>
        <target></target>
        <value>12,402</value>
      </time>
      <time>
        <frame>Jun 2012</frame>
        <target></target>
        <value>13,507</value>
      </time>
      <time>
        <frame>Jul 2012</frame>
        <target></target>
        <value>14,218</value>
      </time>
      <time>
        <frame>Aug 2012</frame>
        <target></target>
        <value>15,022</value>
      </time>
      <time>
        <frame>Sep 2012</frame>
        <target></target>
        <value>16,334</value>
      </time>
    </fiscal-year>
    <fiscal-year>
      <chart-min></chart-min>
      <chart-max></chart-max>
      <title>2013</title>
      <target-header></target-header>
      <target-description></target-description>
      <summary>FY2013 YTD: 22,203</summary>
      <time>
        <frame>Oct 2012</frame>
        <target></target>
        <value>17,501</value>
      </time>
      <time>
        <frame>Nov 2012</frame>
        <target></target>
        <value>18,421</value>
      </time>
      <time>
        <frame>Dec 2012</frame>
        <target></target>
        <value>19,626</value>
      </time>
      <time>
        <frame>Jan 2013</frame>
        <target></target>
        <value>21,184</value>
      </time>
      <time>
        <frame>Feb 2013</frame>
        <target></target>
        <value>22,203</value>
      </time>
      <time>
        <frame>Mar 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Apr 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>May 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Jun 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Jul 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Aug 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Sep 2013</frame>
        <target></target>
        <value></value>
      </time>
    </fiscal-year>
  </measure>
  <measure>
    <type>Sub</type>
    <parent-measure>Cumulative number of subscribers to OWH email lists and social media outlets in the month</parent-measure>
    <title>Cumulative number of subscribers to OWH email lists [1]</title>
    <dictionary></dictionary>
    <footnotes>
      <note>[1] GovDelivery was recently upgraded, which changed the reporting function.  Data are no longer available for this measure as of April 2011.</note>
    </footnotes>
    <measure-description>Number of Subscribers</measure-description>
    <chart-type>column</chart-type>
    <chart-color></chart-color>
    <right-min></right-min>
    <right-max></right-max>
    <fiscal-year>
      <chart-min></chart-min>
      <chart-max></chart-max>
      <title>2010</title>
      <target-header></target-header>
      <target-description></target-description>
      <summary>FY 2010 Overall: 185,380</summary>
      <time>
        <frame>Oct 2009</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Nov 2009</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Dec 2009</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Jan 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Feb 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Mar 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Apr 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>May 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Jun 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Jul 2010</frame>
        <target></target>
        <value>126,594</value>
      </time>
      <time>
        <frame>Aug 2010</frame>
        <target></target>
        <value>147,513</value>
      </time>
      <time>
        <frame>Sep 2010</frame>
        <target></target>
        <value>185,380</value>
      </time>
    </fiscal-year>
    <fiscal-year>
      <chart-min></chart-min>
      <chart-max></chart-max>
      <title>2011</title>
      <target-header></target-header>
      <target-description></target-description>
      <summary></summary>
      <time>
        <frame>Oct 2010</frame>
        <target></target>
        <value>196,295</value>
      </time>
      <time>
        <frame>Nov 2010</frame>
        <target></target>
        <value>201,386</value>
      </time>
      <time>
        <frame>Dec 2010</frame>
        <target></target>
        <value>267,162</value>
      </time>
      <time>
        <frame>Jan 2011</frame>
        <target></target>
        <value>284,309</value>
      </time>
      <time>
        <frame>Feb 2011</frame>
        <target></target>
        <value>299,585</value>
      </time>
      <time>
        <frame>Mar 2011</frame>
        <target></target>
        <value>248,708</value>
      </time>
      <time>
        <frame>Apr 2011</frame>
        <target></target>
        <value>325,010</value>
      </time>
      <time>
        <frame>May 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Jun 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Jul 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Aug 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Sep 2011</frame>
        <target></target>
        <value>N/A</value>
      </time>
    </fiscal-year>
  </measure>
  <measure>
    <type>Sub</type>
    <parent-measure>Cumulative number of subscribers to OWH email lists and social media outlets in the month</parent-measure>
    <title>Number of unique subscribers to OWH email lists at the end of the month</title>
    <dictionary></dictionary>
    <footnotes>
      <note></note>
    </footnotes>
    <measure-description>Number of Subscribers</measure-description>
    <chart-type>column</chart-type>
    <chart-color></chart-color>
    <right-min></right-min>
    <right-max></right-max>
    <fiscal-year>
      <chart-min></chart-min>
      <chart-max></chart-max>
      <title>2011</title>
      <target-header></target-header>
      <target-description></target-description>
      <summary></summary>
      <time>
        <frame>Oct 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Nov 2010</frame>
        <target></target>
        <value>N/A</value>
      </time>
      <time>
        <frame>Dec 2010</frame>
        <target></target>
        <value>26,225</value>
      </time>
      <time>
        <frame>Jan 2011</frame>
        <target></target>
        <value>22,386</value>
      </time>
      <time>
        <frame>Feb 2011</frame>
        <target></target>
        <value>28,844</value>
      </time>
      <time>
        <frame>Mar 2011</frame>
        <target></target>
        <value>30,612</value>
      </time>
      <time>
        <frame>Apr 2011</frame>
        <target></target>
        <value>14,652</value>
      </time>
      <time>
        <frame>May 2011</frame>
        <target></target>
        <value>34,359</value>
      </time>
      <time>
        <frame>Jun 2011</frame>
        <target></target>
        <value>36,015</value>
      </time>
      <time>
        <frame>Jul 2011</frame>
        <target></target>
        <value>38,392</value>
      </time>
      <time>
        <frame>Aug 2011</frame>
        <target></target>
        <value>25,768</value>
      </time>
      <time>
        <frame>Sep 2011</frame>
        <target></target>
        <value>26,509</value>
      </time>
    </fiscal-year>
    <fiscal-year>
      <chart-min></chart-min>
      <chart-max></chart-max>
      <title>2012</title>
      <target-header></target-header>
      <target-description></target-description>
      <summary></summary>
      <time>
        <frame>Oct 2011</frame>
        <target></target>
        <value>27,014</value>
      </time>
      <time>
        <frame>Nov 2011</frame>
        <target></target>
        <value>33,691</value>
      </time>
      <time>
        <frame>Dec 2011</frame>
        <target></target>
        <value>37,628</value>
      </time>
      <time>
        <frame>Jan 2012</frame>
        <target></target>
        <value>41,893</value>
      </time>
      <time>
        <frame>Feb 2012</frame>
        <target></target>
        <value>46,412</value>
      </time>
      <time>
        <frame>Mar 2012</frame>
        <target></target>
        <value>48,179</value>
      </time>
      <time>
        <frame>Apr 2012</frame>
        <target></target>
        <value>49,112</value>
      </time>
      <time>
        <frame>May 2012</frame>
        <target></target>
        <value>50,621</value>
      </time>
      <time>
        <frame>Jun 2012</frame>
        <target></target>
        <value>36,598</value>
      </time>
      <time>
        <frame>Jul 2012</frame>
        <target></target>
        <value>32,004</value>
      </time>
      <time>
        <frame>Aug 2012</frame>
        <target></target>
        <value>33,664</value>
      </time>
      <time>
        <frame>Sep 2012</frame>
        <target></target>
        <value>45,139</value>
      </time>
    </fiscal-year>
    <fiscal-year>
      <chart-min></chart-min>
      <chart-max></chart-max>
      <title>2013</title>
      <target-header></target-header>
      <target-description></target-description>
      <summary>FY 2013 YTD: 42,429</summary>
      <time>
        <frame>Oct 2012</frame>
        <target></target>
        <value>46,925</value>
      </time>
      <time>
        <frame>Nov 2012</frame>
        <target></target>
        <value>50,473</value>
      </time>
      <time>
        <frame>Dec 2012</frame>
        <target></target>
        <value>50,986</value>
      </time>
      <time>
        <frame>Jan 2013</frame>
        <target></target>
        <value>51,302</value>
      </time>
      <time>
        <frame>Feb 2013</frame>
        <target></target>
        <value>42,429</value>
      </time>
      <time>
        <frame>Mar 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Apr 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>May 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Jun 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Jul 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Aug 2013</frame>
        <target></target>
        <value></value>
      </time>
      <time>
        <frame>Sep 2013</frame>
        <target></target>
        <value></value>
      </time>
    </fiscal-year>
  </measure>
  <related-links>
    <link>
      <url>http://www.fda.gov/AboutFDA/Transparency/track/ucm206688.htm</url>
      <text>FDA-TRACK OC Office of the Chief Scientist Dashboard</text>
    </link>
  </related-links>
  <glossary>
    <word>
      <text></text>
      <definition></definition>
    </word>
  </glossary>
</measures>਍††਍਍਍਍਍਍਍