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U.S. Department of Health and Human Services

About FDA

CBER Twitter Page

Description: OCOD will establish a Web 2.0/social media presence (Twitter) to distribute CBER content to stakeholders.

Accomplishment: CBER’s OCOD put into place a Twitter page for use in communicating with stakeholders. Adding this new social media tool gives CBER another method to disseminate important information of public health significance. OCOD is now using metrics identified during the project to better identify and target messaging.The project included the following actions:

  • Developing an internal process for identifying, clearing and posting content;
  • Identifying necessary web tools and metrics to measure audience, page hits, etc.;
  • Developing a “mock-up” of the page for clearance by the OC Web Team; and,
  • Disseminating content to stakeholders (“followers”).

Briefing Status: COMPLETED

Prior Briefing Status: ON TRACK

Milestone DescriptionMilestone DateMilestone StatusMilestone Completion Date

A. Contact OC Web Team to initiate process to request/receive approval to create a CBER Twitter page.

1/14/2011

Completed 11/17/2010

B. Develop an internal process for identifying, clearing and posting content on page.

2/25/2011

Completed 2/16/2011

C. Identify necessary web tools and appropriate metrics to measure audience, page hits, etc.

3/25/2011

Completed 2/16/2011

D. Develop a “mock-up” of CBER Twitter page to present to the OC Web Team.

6/30/2011

Completed 2/16/2011

E. Upon OC approval, initiate posting of content

8/1/2011

Completed 5/25/2011

F. Evaluate metrics, refine/revise content for posting accordingly.

11/30/2011

Completed 11/30/2011

Key Projects Legend

Milestone StatusDefinition
Not Yet StartedWork for specific milestone has not yet been started.
CompletedMilestone and/or overall project is completed.
On TrackMilestone - On track for completion by milestone deadline. Quarter status - Project is on track for completion based on overall milestone status.
On HoldMilestone - On hold, but deadline for completion has not passed. Quarter status - Project is on hold, based on overall milestone status.
DelayedMilestone - Delayed as it has not been completed and deadline has passed. Quarter status - Project is delayed based on overall milestone status.

Glossary

Note: The data provided on this website is produced on an ongoing basis for performance management purposes and is subject to change due to updates of preliminary estimates, corrections, or other reasons. In addition, FDA may change the type or amount of data provided on this website at any time. Information marked as "Completed" may include measures and/or key projects for which activities are ongoing but no longer tracked as part of FDA-TRACK.