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U.S. Department of Health and Human Services

About FDA

NCTR Blog Outreach Plan

Description: NCTR will develop a blog to highlight discussion about NCTR ongoing capabilities, science innovation, and other noteworthy activities the target audiences may deem important. The prime target audience for the blog will be scientific researchers with interest in regulatory science and toxicology. Secondary targets are expected to include academia (students and faculty); and internal HHS colleagues with similar interest in the work being conducted at NCTR. The NCTR blog development approach will emulate the model used by USA.gov. The strategy includes creating an NCTR social media hub with links to all of the social media areas FDA/NCTR participates in (makes it easy for end users, and search engines, to discover). The blog will aid in information dispersal on toxicological research techniques and activities to investigators and others working in the field to protect and promote human health.

Accomplishment: Pursuit of an NCTR specific blog has changed from a Center-specific initiative to an inclusion of NCTR blogs as contributions to the existing Agency, “FDA Voice” blog. NCTR blog content goals from the initial plan remain the same, and although activities are ongoing, the project was withdrawn from FDA-TRACK.

Briefing Status: WITHDRAWN

Prior Briefing Status: ON TRACK

Milestone DescriptionMilestone DateMilestone StatusMilestone Completion Date

1. Observe the blogosphere - Research other blogs that deal with similar topics to learn what works well and who the "influencers" are in the topic area

FY14 Q1

On Track

2. Provide links - Support posts with links to other web pages that provide context to NCTR blog posts

FY14 Q2

Not Yet Started

3. Promote the blog - Establish a promotion plan before launching the blog

FY14 Q3

Not Yet Started

4. Launch the blog

FY14 Q4

Not Yet Started

5. Evaluate the blog - Using web analytics, determine the number of people who have visited the page in a particular time period

FY15 Q1

Not Yet Started

Key Projects Legend

Milestone StatusDefinition
Not Yet StartedWork for specific milestone has not yet been started.
CompletedMilestone and/or overall project is completed.
On TrackMilestone - On track for completion by milestone deadline. Quarter status - Project is on track for completion based on overall milestone status.
On HoldMilestone - On hold, but deadline for completion has not passed. Quarter status - Project is on hold, based on overall milestone status.
DelayedMilestone - Delayed as it has not been completed and deadline has passed. Quarter status - Project is delayed based on overall milestone status.

Glossary

Note: The data provided on this website is produced on an ongoing basis for performance management purposes and is subject to change due to updates of preliminary estimates, corrections, or other reasons. In addition, FDA may change the type or amount of data provided on this website at any time. Information marked as "Completed" may include measures and/or key projects for which activities are ongoing but no longer tracked as part of FDA-TRACK.