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U.S. Department of Health and Human Services

About FDA

Establish a Mobile Website

Public Health Outcome: To provide a first-generation site which will include several popular content items such as FDA News, Recalls, Safety Alerts, and Consumer Updates in different forms of technology to better ensure access to new public health information.

Accomplishment: Since January 1, 2013, over 36 million visitors have visited FDA’s website. OEA realizes that they visit FDA.gov to get reliable and up-to-date information on everything from food and drug recalls to medical product alerts to regulations and guidance for industry. OEA also recognizes that an increasing number of visitors use mobile devices to get this information. In the last year alone, the number of mobile visits to FDA.gov has nearly doubled, and now 25 percent of visitors use a tablet or smartphone to access the site. Additionally, OEA is responsible for supporting the Digital Government Strategy, issued by the White House, which calls for federal agencies to provide government information on demand and on any device. This means that FDA needs to provide a single FDA.gov site that’s available anytime, anywhere, on any device. To meet the needs of FDA’s mobile visitors, OEA turned to a proven web development approach called responsive design. This approach uses special code to ensure that web content is easy to read and scroll across a wide range of devices, from desktop computers to mobile phones without creating a separate mobile website. FDA’s first responsive pages on FDA.gov launched on November 15, 2013. This included some of FDA’s most popular content, like recalls, news, and safety alerts.

Briefing Status: COMPLETED

Prior Briefing Status: COMPLETED

Milestone DescriptionMilestone DateMilestone StatusMilestone Completion Date

A. Award contract for research phase


Completed 11/30/2012

B. Conduct research to develop FDA's mobile strategy


Completed 1/15/2013

C. Based on metrics, identify popular content items for first phase


Completed 1/30/2013

D. Based on research, develop mobile architecture


Completed 3/15/2013

E. Build mobile infrastructure


Completed 8/1/2013

F. Test mobile infrastructure


Completed 9/20/2013

g. Deploy FDA's mobile website


Completed 11/15/2013

Key Projects Legend

Milestone StatusDefinition
Not Yet StartedWork for specific milestone has not yet been started.
CompletedMilestone and/or overall project is completed.
On TrackMilestone - On track for completion by milestone deadline. Quarter status - Project is on track for completion based on overall milestone status.
On HoldMilestone - On hold, but deadline for completion has not passed. Quarter status - Project is on hold, based on overall milestone status.
DelayedMilestone - Delayed as it has not been completed and deadline has passed. Quarter status - Project is delayed based on overall milestone status.


Note: The data provided on this website is produced on an ongoing basis for performance management purposes and is subject to change due to updates of preliminary estimates, corrections, or other reasons. In addition, FDA may change the type or amount of data provided on this website at any time. Information marked as "Completed" may include measures and/or key projects for which activities are ongoing but no longer tracked as part of FDA-TRACK.