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U.S. Department of Health and Human Services

About FDA

Targeted MedWatch Safety Alert Pilot

Description: Pilot targeted safety messages with at least one medical specialty group. The Pilot is the first step to targeting MedWatch safety information to health professionals, which will increase the utility and readership of safety messages, leading to the safe use of medical products.

Accomplishment: OSHI piloted targeting MedWatch Safety Alerts (MWSA) with four health professional organizations for a period of six months. A total of 90 MWSAs were issued. There were a total of 38 testers; half received all of the alerts and the other half received alerts relevant to their medical specialty only. Results revealed that MedWatch staff members were able to target MWSAs appropriately for 83 percent of the alerts. The majority of testers completing the pilot indicated a preference for targeted MWSAs; however, due to the small sample of testers, more information is needed to determine if their preference is representative of the 173,000 subscribers of the MWSA e-list who routinely receive MWSAs. OSHI continues to assess MWSA e-list subscribers' preferences concerning targeted MWSAs by including a question about it on our customer satisfaction survey.

Milestone DescriptionMilestone DateMilestone StatusMilestone Completion Date

A. Develop options paper


Completed 2/1/2009

B. Create project plan


Completed 9/1/2009

C. Identify pilot organizations and testers


Completed 11/17/2009

D. Set up targeted subscription for pilot testers with GovDelivery


Completed 11/20/2009

E. Launch Pilot


Completed 12/1/2009

F. Create evaluation tools


Completed 4/28/2010

G. Evaluate information from Pilot


Completed 5/27/2010

H. Finalize report


Completed 9/8/2010

Key Projects Legend

Milestone StatusDefinition
Not Yet StartedWork for specific milestone has not yet been started.
CompletedMilestone and/or overall project is completed.
On TrackMilestone - On track for completion by milestone deadline. Quarter status - Project is on track for completion based on overall milestone status.
On HoldMilestone - On hold, but deadline for completion has not passed. Quarter status - Project is on hold, based on overall milestone status.
DelayedMilestone - Delayed as it has not been completed and deadline has passed. Quarter status - Project is delayed based on overall milestone status.


Note: The data provided on this website is produced on an ongoing basis for performance management purposes and is subject to change due to updates of preliminary estimates, corrections, or other reasons. In addition, FDA may change the type or amount of data provided on this website at any time. Information marked as "Completed" may include measures and/or key projects for which activities are ongoing but no longer tracked as part of FDA-TRACK.