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U.S. Department of Health and Human Services

About FDA

FDA-wide Marketing and Communications Plan (1)

Description: This key project was intended to market OEEO’s diverse services FDA-wide through the use of media, printed materials, trinkets, and other FDA-wide communication. Through our marketing efforts we intend to ensure that all employees, including those in the field, are aware of our services and how to reach us to address workplace issues. Our marketing efforts further our goal of providing a work environment free of discrimination and harassment so that managers and employees can focus on FDA's public health mission on behalf of the American public.

Accomplishment: This key project established an aggressive marketing campaign that utilizes all communication medium at our disposal such as our newsletter, EEO Insight, FDA wide notices, posters, etc. to advertise our broad cadre of services for agency managers and employees. To date, this marketing campaign has garnered wide interest in our services. For example, we have seen major participation increases at our special emphasis programs and greater interest and registration in our training courses.

Briefing Status: COMPLETED

Prior Briefing Status: ON TRACK

Milestone DescriptionMilestone DateMilestone StatusMilestone Completion Date

A. Complete benchmark of marketing and communications strategies and best practices from throughout private industry and the federal sector.

3/14/2011

Completed 3/14/2011

B. Finalize tailored marketing & communications strategy for FDA.

4/1/2011

(1/1/2012)

Completed 12/1/2011

C. Launch strategy nationwide to promote an OEEODM presence within FDA centers and field offices and educate the customer base on available products, services, and processes.

4/11/2011

(3/1/2012)

Completed 3/1/2012

D. Assess marketing and communications strategy and calibrate efforts.

5/16/2011

(3/1/2012)

Completed 3/1/2012

Footnotes

  • (1) The dates in italics under the milestone due dates are revised milestone due dates which had to be updated due to real-time delays. The milestone status reflects the revised date.

Key Projects Legend

Milestone StatusDefinition
Not Yet StartedWork for specific milestone has not yet been started.
CompletedMilestone and/or overall project is completed.
On TrackMilestone - On track for completion by milestone deadline. Quarter status - Project is on track for completion based on overall milestone status.
On HoldMilestone - On hold, but deadline for completion has not passed. Quarter status - Project is on hold, based on overall milestone status.
DelayedMilestone - Delayed as it has not been completed and deadline has passed. Quarter status - Project is delayed based on overall milestone status.

Glossary

Note: The data provided on this website is produced on an ongoing basis for performance management purposes and is subject to change due to updates of preliminary estimates, corrections, or other reasons. In addition, FDA may change the type or amount of data provided on this website at any time. Information marked as "Completed" may include measures and/or key projects for which activities are ongoing but no longer tracked as part of FDA-TRACK.