About FDA

Number of visits to fda.gov/tobacco during the month

Dictionary: The Office of the Health Communication and Education (OHCE) is responsible for posting relevant CTP information to the FDA website and engaging with stakeholders through email and Twitter. To follow CTP on Twitter, please sign up here: http://twitter.com/#!/fdatobacco. OHCE provides updates about the latest CTP news and activities through several email subscriptions. For more information about the different CTP email topics and to sign up for email updates please see the CTP website.

Information is current as of November 30, 2012

• FY 2011
• FY 2012
• FY 2013
• All

Overall bounce rate for all fda.gov/tobacco pages during the month

Measure implemented in September 2011

Dictionary: The percentage of people that come to the www.FDA.gov/tobacco site and only view one page during their visit

Average number of minutes spent on www.fda.gov/tobacco during the month

Measure implemented in September 2011. Data reported in Minutes.Seconds

Dictionary: Average length of time visitors spend on fda.gov/tobacco

Number of downloads from www.fda.gov/tobacco during the month

Measure implemented in September 2011

Dictionary: Total of times visitors download materials from fda.gov/tobacco