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U.S. Department of Health and Human Services

About FDA

Number of visits to fda.gov/tobacco during the month

Dictionary: The Office of the Health Communication and Education (OHCE) is responsible for posting relevant CTP information to the FDA website and engaging with stakeholders through email and Twitter. To follow CTP on Twitter, please sign up here: http://twitter.com/#!/fdatobacco. OHCE provides updates about the latest CTP news and activities through several email subscriptions. For more information about the different CTP email topics and to sign up for email updates please see the CTP website.

Information is current as of March 18, 2015

Fiscal Year - 2014

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Oct 2013N/A45,272
Nov 2013N/A43,239
Dec 2013N/A36,528
Jan 2014N/A35,087
Feb 2014N/A42,342
Mar 2014N/A52,012
Apr 2014N/A47,546
May 2014N/A36,476
Jun 2014N/A29,517
Jul 2014N/A31,925
Aug 2014N/A32,285
Sep 2014N/A36,416

FY 2014 Total: 468,645


  • Starting in FY14, CTP changed website analytic software that uses a different methodolgy for counting website visits.

Overall bounce rate for all fda.gov/tobacco pages during the month

Dictionary: The percentage of people that come to the www.FDA.gov/tobacco site and only view one page during their visit

Fiscal Year - 2014

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Oct 2013N/A35.7
Nov 2013N/A40.9
Dec 2013N/A40.5
Jan 2014N/A38.8
Feb 2014N/A39.3
Mar 2014N/A46.5
Apr 2014N/A38.4
May 2014N/A39.5
Jun 2014N/A37.1
Jul 2014N/A38.9
Aug 2014N/A39.8
Sep 2014N/A43.1

FY 2014 Average: 36.0

Average number of minutes spent on www.fda.gov/tobacco during the month

Dictionary: Average length of time visitors spend on fda.gov/tobacco

Fiscal Year - 2014

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Oct 2013N/A5.01
Nov 2013N/A5.01
Dec 2013N/A4.18
Jan 2014N/A5.04
Feb 2014N/A4.52
Mar 2014N/A3.41
Apr 2014N/A4.51
May 2014N/A4.43
Jun 2014N/A4.58
Jul 2014N/A5.17
Aug 2014N/A4.28
Sep 2014N/A4.29


Note: The data provided on this website is produced on an ongoing basis for performance management purposes and is subject to change due to updates of preliminary estimates, corrections, or other reasons. In addition, FDA may change the type or amount of data provided on this website at any time. Information marked as "Completed" may include measures and/or key projects for which activities are ongoing but no longer tracked as part of FDA-TRACK.