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Total number of times FDA content was shared via AddThis during the month (1)

Dictionary: Users of social media are able to share content via AddThis across social media tools. When a user click on the link shared via AddThis, the action is tracked as a ClickBack. Tracking this sharing of social media content between users demonstrates what the public finds important allowing FDA to publish more targeted, valuable public health information to the public.

• FY 2011
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Footnotes

• (1) Tracking against this measure did not begin until November 2010

Twitter (1)

Fiscal Year - 2011

Time	Target	Number
Nov 2010	N/A	500
Dec 2010	N/A	411
Jan 2011	N/A	541
Feb 2011	N/A	470
Mar 2011	N/A	764
Apr 2011	N/A	486
May 2011	N/A	629
Jun 2011	N/A	812
Jul 2011	N/A	507
Aug 2011	N/A	626
Sep 2011	N/A	565

FY 2011 Total: 6,311

Facebook (1)

Fiscal Year - 2011

Time	Target	Number
Nov 2010	N/A	3,482
Dec 2010	N/A	2,696
Jan 2011	N/A	3,280
Feb 2011	N/A	2,435
Mar 2011	N/A	4,874
Apr 2011	N/A	2,439
May 2011	N/A	3,157
Jun 2011	N/A	4,001
Jul 2011	N/A	1,929
Aug 2011	N/A	2,686
Sep 2011	N/A	3,190

FY 2011 Total: 34,169

Email (1)

Fiscal Year - 2011

Time	Target	Number
Nov 2010	N/A	14,633
Dec 2010	N/A	10,823
Jan 2011	N/A	15,614
Feb 2011	N/A	15,445
Mar 2011	N/A	21,808
Apr 2011	N/A	13,207
May 2011	N/A	13,491
Jun 2011	N/A	13,606
Jul 2011	N/A	343
Aug 2011	N/A	6,281
Sep 2011	N/A	9,907

FY 2011 Total: 135,158