About FDA

Cumulative number of subscribers to OWH email lists and social media outlets in the month

Dictionary: A key focus of OWH outreach is being responsive to and anticipating the informational needs created by the diversity of women within the community we serve. Developing and disseminating health information related to FDA regulated products in English, Spanish and a number of other foreign languages provides equity of access. In addition, we actively cultivate organizations wishing to use our translations to reach their own non-English speaking audiences. Measuring the number of documents distributed through our various partnership and other mechanisms allows us to access minority and underserved populations, monitor output, and need/interest areas. In an effort to reach consumers in social media/online space, OWH utilizes online technologies such as Twitter (http://www.twitter.com/fdawomen), e-blasts, and multi-level media (videos, PSA's ,etc) to reach the public with real time, need-to-know women's health information, FDA approvals, recalls and alerts.

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• FY 2013
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Cumulative number of Twitter followers

Fiscal Year - 2013

Time	Target	Number of Followers
Oct 2012	N/A	17,501
Nov 2012	N/A	18,421
Dec 2012	N/A	19,626
Jan 2013	N/A	21,184
Feb 2013	N/A	22,203
Mar 2013	N/A	TBD
Apr 2013	N/A	TBD
May 2013	N/A	TBD
Jun 2013	N/A	TBD
Jul 2013	N/A	TBD
Aug 2013	N/A	TBD
Sep 2013	N/A	TBD

FY2013 YTD: 22,203

Number of unique subscribers to OWH email lists at the end of the month

Fiscal Year - 2013

Time	Target	Number of Subscribers
Oct 2012	N/A	46,925
Nov 2012	N/A	50,473
Dec 2012	N/A	50,986
Jan 2013	N/A	51,302
Feb 2013	N/A	42,429
Mar 2013	N/A	TBD
Apr 2013	N/A	TBD
May 2013	N/A	TBD
Jun 2013	N/A	TBD
Jul 2013	N/A	TBD
Aug 2013	N/A	TBD
Sep 2013	N/A	TBD

FY 2013 YTD: 42,429