About FDA

Cumulative number of subscribers to OWH email lists and social media outlets in the month

Dictionary: A key focus of OWH outreach is being responsive to and anticipating the informational needs created by the diversity of women within the community we serve. Developing and disseminating health information related to FDA regulated products in English, Spanish and a number of other foreign languages provides equity of access. In addition, we actively cultivate organizations wishing to use our translations to reach their own non-English speaking audiences. Measuring the number of documents distributed through our various partnership and other mechanisms allows us to access minority and underserved populations, monitor output, and need/interest areas. In an effort to reach consumers in social media/online space, OWH utilizes online technologies such as Twitter (http://www.twitter.com/fdawomen), e-blasts, and multi-level media (videos, PSA's ,etc) to reach the public with real time, need-to-know women's health information, FDA approvals, recalls and alerts.

• FY 2010
• FY 2011
• FY 2012
• FY 2013
• All

Cumulative number of Twitter followers

Fiscal Year - 2012

Time	Target	Number of Followers
Oct 2011	N/A	6,904
Nov 2011	N/A	7,519
Dec 2011	N/A	8,896
Jan 2012	N/A	9,650
Feb 2012	N/A	10,245
Mar 2012	N/A	11,523
Apr 2012	N/A	11,872
May 2012	N/A	12,402
Jun 2012	N/A	13,507
Jul 2012	N/A	14,218
Aug 2012	N/A	15,022
Sep 2012	N/A	16,334

FY 2012 Overall: 16,334

Number of unique subscribers to OWH email lists at the end of the month

Fiscal Year - 2012

Time	Target	Number of Subscribers
Oct 2011	N/A	27,014
Nov 2011	N/A	33,691
Dec 2011	N/A	37,628
Jan 2012	N/A	41,893
Feb 2012	N/A	46,412
Mar 2012	N/A	48,179
Apr 2012	N/A	49,112
May 2012	N/A	50,621
Jun 2012	N/A	36,598
Jul 2012	N/A	32,004
Aug 2012	N/A	33,664
Sep 2012	N/A	45,139