Inattentional Blindness: What Captures Your Attention?
MedSun: Newsletter #35, April 2009
Institute for Safe Medication Practices (ISMP)
The amount of information that can be taken in by our senses is limitless. But the brain has very limited resources when it comes to attentiveness. Accidents happen when attention mistakenly filters away important information and the brain fills incorrectly fills the gaps. This article describes visual attentiveness, or what captures your attention. It is shaped by four factors, conspicuity, capacity, expectation, and mental workload and task interference.
Inattentional Blindness: What Captures Your Attention? ISMP Medication Safety Alert! February 26, 2009.