About FDA
Average bounce rate of visitors to the newsroom on fda.gov during the month
Dictionary: The FDA Newsroom (newsroom) is a resource for consumers that contains press announcements, press releases, transcripts of FDA press briefings, and FDA media contacts. It also contains fact sheets, news media policies, weekly media tip sheets, and links to frequently requested FDA items such as warning letters, guidances, and what's new by FDA-regulated products.OEA's Web and Digital Media Staff monitors visits to the newsroom to assess viewer volume and trends. It also monitors the bounce rate of visitors to the newsroom to determine the effectiveness at generating the interest of visitors. A bounce rate represents the percentage of visitors who enter a website and bounce (leave the website) rather than continue viewing other pages within the same website. A page with a low bounce rate typically indicates that the page effectively causes visitors to view more pages and continue on deeper into the website. A page with a high bounce rate typically indicates that the page is not doing a good job of attracting the continued interest of visitors. A 50 percent bounce rate is typically considered average.
Information is current as of September 30, 2018
Fiscal Year - 2018

Time | Target | Percent |
---|---|---|
Oct 2017 | N/A | 36.30 |
Nov 2017 | N/A | 39.67 |
Dec 2017 | N/A | 35.56 |
Jan 2018 | N/A | 40.10 |
Feb 2018 | N/A | 33.72 |
Mar 2018 | N/A | 37.78 |
Apr 2018 | N/A | 35.67 |
May 2018 | N/A | 32.45 |
Jun 2018 | N/A | 33.76 |
Jul 2018 | N/A | 28.54 |
Aug 2018 | N/A | 36.78 |
Sep 2018 | N/A | 34.59 |
FY 2018 Total: 35%
Number of visitors to the newsroom on fda.gov during the month
Fiscal Year - 2018

Time | Target | Number |
---|---|---|
Oct 2017 | N/A | 6,270 |
Nov 2017 | N/A | 6,133 |
Dec 2017 | N/A | 6,320 |
Jan 2018 | N/A | 9,229 |
Feb 2018 | N/A | 6,472 |
Mar 2018 | N/A | 6,774 |
Apr 2018 | N/A | 6,325 |
May 2018 | N/A | 5,977 |
Jun 2018 | N/A | 6,172 |
Jul 2018 | N/A | N/A |
Aug 2018 | N/A | N/A |
Sep 2018 | N/A | N/A |
FY 2018 Total: 59,672
Note: The data provided on this website is produced on an ongoing basis for performance management purposes and is subject to change due to updates of preliminary estimates, corrections, or other reasons. In addition, FDA may change the type or amount of data provided on this website at any time. Information marked as "Completed" may include measures and/or key projects for which activities are ongoing but no longer tracked as part of FDA-TRACK.