% Daily Value

The % Daily Value (%DV) shows how much of a nutrient is in one serving of the food. The %DVs are based on the Daily Values for key nutrients, which are the amounts (in grams, milligrams, or micrograms) of nutrients recommended per day for Americans 4 years of age and older. The %DV column doesn’t add up vertically to 100%. Instead, the %DV is the percentage of the Daily Value for each nutrient in one serving of the food.

For example, the Daily Value for saturated fat is 20 grams (g), which equals 100% DV. If the Nutrition Facts Label says one serving of a food contains 1.5 g of saturated fat, then the %DV for saturated fat for this specific food is 8%. That means the food contains 8% of the maximum amount of saturated fat that an average person should eat in an entire day.

Using the %DV

Compare Foods: Use the %DV to compare food products (remember to make sure the serving size is the same) and to choose products that are higher in nutrients you want to get more of and lower in nutrients you want to get less of.
As a general rule:
  • 5% DV or less of a nutrient per serving is low
  • 20% DV or more of a nutrient per serving is high

Understand Nutrient Content Claims: Use the %DV to help distinguish one claim from another, such as "light,” “low,” and “reduced.” Simply compare the %DVs in each food product to see which one is higher or lower in a particular nutrient; there is no need to memorize definitions.

Manage “Dietary Trade-Offs”: Use the %DV to make dietary trade-offs with other foods throughout the day. You don't have to give up a favorite food to eat a healthy diet. When a food you like is high in a nutrient you want to get less of – or low in a nutrient you want to get more of – balance it with foods that are low (or high) in that nutrient at other times of the day.

Nutrition Facts
Serving Size 1 package (272g)
Amount Per Serving
Percent Daily Values are based on a 2,000 calorie diet.
Your Daily Values may be higher or lower depending on your calorie needs:
Calories: 2,000 2,500
Total Fat Less than 65g 80g
  Saturated Fat Less than 20g 25g
Cholesterol Less than 300mg 300mg
Sodium Less than 2,400mg 2,400mg
Total Carbohydrate 300g 375g
  Dietary Fiber 25g 30g
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